The Indian government is intensifying regulatory scrutiny on the advertising of illegal online games, categorizing the promotion of unregistered platforms as a key offense alongside their actual operation.()  

MeitY Secretary S Krishnan indicated that the upcoming regulatory architecture will officially empower cyber police units to investigate these offenses. This targeted approach aims to dismantle the visibility and reach of unverified platforms across social media.  

The move signals a broader attempt to plug regulatory gaps by focusing directly on where these platforms buy traffic. Law enforcement will hold digital networks and affiliates accountable for distributing these specific ads.

For B2B marketers and ad networks, this means extreme caution must be exercised when accepting ad inventory. Thorough compliance checks are now mandatory to ensure traffic is only routed to government-approved domains.